Why We Exists

Mission Statement

To organize world-class endurance events to showcase the beauty and potential of Bangladesh’s coastal regions, foster eco-tourism, and support sustainable development and the blue economy.

Vision Statement

To be a global leader in endurance events that drive sustainable tourism, empower coastal communities, and protect marine ecosystems in Bangladesh.

Objectives

• Promote Eco-Tourism: To showcase Bangladesh’s stunning coastal landscapes through world-class endurance events, attracting eco-conscious tourists and adventurers from around the world.
• Support Sustainable Development: To foster the development of sustainable infrastructure and practices in coastal areas, benefiting local communities economically and socially while minimizing environmental impact.
• Encourage Healthy Living: To inspire individuals to lead active, healthy lifestyles by providing opportunities for outdoor adventure, fitness, and endurance challenges in unique natural settings.
• Raise Awareness of Marine Conservation: To educate participants, communities, and stakeholders about the importance of preserving coastal and marine ecosystems through event-driven awareness campaigns and partnerships.
• Empower Local Communities: To generate employment and economic opportunities in coastal regions through event organization, local hospitality, and tourism, empowering communities to thrive sustainably.

Goals

• Organize Annual Endurance Events: Host at least two major endurance events per year along with other activities, ranging from ultra-marathons to multi-day adventure races, in key coastal regions of Bangladesh.
• Build International Partnerships: Partner with global eco-tourism and environmental organizations to enhance event quality, expand reach, and increase participation from international athletes and tourists.
• Establish a Sustainability Framework: Develop and implement a comprehensive sustainability framework for all events, focusing on waste reduction, carbon neutrality, and community involvement in conservation efforts.
• Increase Local Economic Impact: Ensure that each event contributes significantly to the local economy through direct spending (hotels, transportation, food, etc.) and indirect benefits from increased global awareness.
• Conserve Coastal Ecosystems: Actively support marine conservation projects and work with local governments, NGOs, and international environmental bodies to protect Bangladesh’s coastal and marine biodiversity.

Core Values

• Sustainability: We are committed to environmentally responsible practices in all aspects of event planning and execution, ensuring that our activities protect and preserve the natural beauty and resources of Bangladesh’s coastal regions.
• Community Empowerment: We value the active involvement and well-being of local communities, ensuring that the benefits of our events positively impact their social and economic growth while maintaining cultural respect.
• Integrity: We operate with transparency, fairness, and accountability, creating an environment of trust among participants, partners, and local stakeholders.
• Adventure and Resilience: We believe in the power of human resilience, fostering a spirit of adventure, perseverance, and personal growth through the challenges of our endurance events.
• Collaboration: We strive to build strong, lasting partnerships with local governments, conservation groups, businesses, and other stakeholders to create mutually beneficial outcomes for the environment and local communities.
• Inclusion: We embrace diversity and inclusivity, ensuring that our events are accessible to a wide range of participants, regardless of background, nationality, or ability.
• Respect for Nature: We recognize that our events are held in precious natural landscapes, and we are dedicated to minimizing our ecological footprint while promoting conservation and environmental stewardship.
• Innovation: We are committed to continually evolving and improving our events, incorporating the latest sustainable technologies and creative solutions to enhance participant experiences while preserving the coastal environment.